Introduction

In an era dominated by digital music streaming, the traditional allure of physical album packaging has dimmed. Recognizing this shift, Based Creative embarked on a mission to reignite the excitement associated with tangible music for Paul Wall's "Frozen Face 2" project. Drawing inspiration from the sheer joy of unboxing cherished products, akin to the delight of a child unwrapping a beloved toy, we set out to craft an innovative and engaging experience tailored exclusively for Paul Wall's devoted fanbase. Our goal was to seamlessly merge the thrill of discovery with the modern convenience of the digital age.

The "Stash Box" Concept

For the launch of Paul Wall's "Frozen Face 2" album, Based Creative introduced a groundbreaking concept: the "Stash Box." This limited-edition package was meticulously designed to provide fans with an immersive unboxing experience, reminiscent of the exhilaration associated with discovering rare collectibles, much like opening a pack of sports cards. Each Stash Box was a carefully curated treasure trove of exclusive merchandise, wrapped with meticulous attention to detail to heighten the sense of anticipation. These elegantly presented Stash Boxes featured a unique blend of standard items and randomly inserted rare collectibles, all adorned with a silver-branded touch.

• A custom Hat Pin
• An OilerMobb Logo Iron-On Patch
• A Glass Laser Engraved LED USB, preloaded with both "Frozen Face" albums
• A vibrant All-Over Print T-Shirt
• An iconic OilerMobb Logo T-Shirt
• A collectible Poster
• An ICEE Cubes Diamond-Shaped Ice Cube Tray for a touch of cool
• A Canvas Logo Printed Bag with a convenient Drawstring
• A sheet of eye-catching Die-Cut Stickers

In addition to these items, fans were pleasantly surprised by rare collectibles like exclusive 1 of 1 Color Way T-shirts, Umbrellas, and Autographed Posters.

The Creative Journey

Based Creative assumed full responsibility for the project, from the meticulous design and sourcing of each item within the Stash Box to the production of three custom social media videos showcasing Paul Wall personally unboxing the inaugural Stash Box. To streamline the fan experience, we developed a tailor-made e-commerce site exclusively for the Stash Boxes, ensuring efficient management of manufacturing and shipping. This endeavor transcended the typical album release; it forged a tangible and indelible connection between Paul Wall and his dedicated fanbase.

Conclusion

Based Creative's collaboration with Paul Wall on "Frozen Face 2" exemplifies our agency's commitment to innovation in design and our ability to create immersive, unforgettable experiences for both artists and their fans. By reimagining the traditional album packaging as the captivating "Stash Box," we not only reignited the joy of physical music but also strengthened the bond between Paul Wall and his audience. This case study underscores our dedication to pushing creative boundaries and leaving an enduring mark on the music industry.

What we did