Introduction

Hipolito Acosta, a distinguished figure and son of Mexican-American migrant workers, achieved legendary status as one of the most decorated officers in the U.S. Immigration and Naturalization Service (INS). This case study explores how Based Creative had the privilege of collaborating with Mr. Acosta to craft the captivating cover designs for his three-book series, reflecting his extraordinary journey from a rookie INS officer to a global undercover operative and ultimately the District Director of U.S. Citizenship and Immigration.

Project scope

• Design captivating cover artwork for a three-book series.
• Reflect the distinct phases of Hipolito Acosta's career in each cover.
• Develop promotional materials to support Mr. Acosta's book tour.
• Create a dynamic website and social media assets for book releases.

The design process

1. Immersive Research and Storytelling: We embarked on this creative journey by delving into Mr. Acosta's gripping narratives. Our team meticulously read each book and had the privilege of listening to Hipolito Acosta himself recount his captivating stories. This deep understanding of his experiences became the foundation for our creative process.
2. Capturing the Essence: To visually represent the diverse phases of Mr. Acosta's career, our
   design team meticulously crafted cover art that encapsulated the essence of each book. From rookie beginnings to global undercover operations and high-ranking leadership, we aimed to ensure that every cover told a compelling story of its own.
3. Supporting the Book Tour: As Mr. Acosta embarked on his promotional book tour, our agency played a pivotal role in enhancing his presence. We organized a professional press photoshoot with Mr. Acosta, capturing the essence of his remarkable journey. The images we created became integral to posters, banners, and displays for his live presentations, captivating audiences
   with every glance.
4. Digital Presence: To amplify the impact of the book releases, we designed and developed a
   dynamic website tailored to Mr. Acosta's brand and the content of his trilogy. Our agency also crafted social media promotional material that engaged his audience and generated buzz around each book launch.

Results

• The three-book series covers received widespread acclaim for their compelling and visually striking designs.
• Mr. Acosta's book tour enjoyed increased visibility and engagement due to our professional press photoshoot and promotional materials.
• The website and social media assets played a pivotal role in driving interest and sales for each book.

Conclusion

Collaborating with Hipolito Acosta on his three-book series was an honor and a testament to Based Creative’s ability to capture the essence of a remarkable life journey through design. We successfully portrayed the unique phases of his career in our cover designs and provided comprehensive support for his promotional efforts, contributing to the series' success. This project exemplifies our commitment to translating stories into visually compelling experiences that resonate with audiences.

Based Creative brilliantly captured the essence of my journey in the cover designs for my book series. Their deep understanding of my story, from humble beginnings to my time as a District Director, truly elevated the project. I'm confident their work will resonate deeply with readers.

Hipolito Acosta, Author

What we did