Project Overview

Heriberto Ramos & Associates approached us with a unique opportunity - to rebrand their practice. What set them apart was their exclusive designation as the Official Personal Injury Attorney of Houston Dynamo Football Club. Heriberto Ramos envisioned revitalizing his firm's branding, recognizing that their marketing investment was underutilized. They held a prestigious position as the Official Personal Injury Attorney of Houston Dynamo FC, but their online presence struggled to differentiate them from the multitude of other "Ramos" law firms. We believed that enhancing their online visibility and distinction would amplify the impact of their advertisement within the Houston Dynamo stadium.

The Creative Strategy

Our approach was to break free from the conventional lawyer website mold and fully embrace their association with the Houston Dynamo. The objective was clear: to rebrand the law firm and cultivate a memorable and consistent public image. We also recognized the need for a distinct domain name strategy to set them apart from competitors and make them easily discoverable. We conceived the new domain name, Dynamolawyer.com, and aligned every aspect of their branding, including colors and aesthetics, to reinforce their connection with the team. Emphasizing community and culture was integral to our design strategy, which aimed to solidify this link through visual elements.

The Rebranding Campaign

Our rebranding campaign kicked off with the creation of a fresh website inspired by the winning spirit of the Houston Dynamo and the dynamic energy of soccer. We integrated a user-friendly backend for potential clients to request consultations easily. To track the effectiveness of non-digital marketing efforts, we devised a unique QR code-based tracking system, providing valuable analytics.

The campaign extended to Dynamo Stadium, where we crafted all-new graphics, including Jumbotron animations, scrolling digital field LED banners, and large-format concourse banners. We ensured brand cohesion by designing business cards, social media content, and email signatures that harmonized with the campaign's theme.

Results and Impact

The rebranding campaign achieved significant success. It not only heightened awareness of Heriberto Ramos & Associates but also significantly increased website traffic, leading to a boost in business for the firm. By leveraging their association with the Houston Dynamo, adopting Dynamolawyer.com as their domain, and aligning their branding with the soccer team's vibrant spirit, we not only distinguished them from competitors but also established a strong and memorable identity.

This case study illustrates Heriberto Ramos & Associates' successful transformation, showcasing our design agency's expertise in creating comprehensive and impactful branding strategies.

What we did